2020 – Year in Review

Whadda year.

Documentary Interrupted

It’s crazy to think we started it off filming #TheCCDoc across 17 countries and 28 cities across the world (Jan/Feb)…and yet…that’s much, much smaller news than what has happened since in 2020.

That said, we have some excellent footage for #TheCCDoc (36 interviews!) and a new plan to wrap in the LMHR study as well when we finally edit it to together. Should make for a pretty interesting doc by the release.

Click here to see #TheCCDoc Playlist on YouTube

Citizen Science Foundation

Speaking of the pandemic, a very key moment happened at the end of April that was a pleasant distraction – we got our designation as a bonafide Public 501(c)(3) charity by the IRS.

And to my great excitement, I got to break the news in October that we passed our $100k fundraising goal which will be matched to get us to that magic $200k number.

Lastly, I posted our update video on progress with our selected center and the fundraising drive of $30k for travel and genetic testing.

My Experiments

During the summer I attempted to conduct a double crossover experiment of Extra Virgin Olive Oil vs Butter.

… and by “attempted”, I mean I tried and failed — twice!

I rarely cancel experiments, but this was one of only two that I can recall.

However, @ketochow offered to take up the reins of my experiment and it’s yielding some surprising data. So much so, that we’re doing a short replication experiment in addition to this one. (more on both in the coming writeup)


My favorite experiment of the year is — hands down — my #OxLDL replication experiment. This is for many different reasons from the replication marker matching, to the OxPL-ApoB and HDL map assays.

So much excellent data.

Siobhan’s Experiments

Meanwhile, my colleague, Siobhan took on the remarkable #EpicFast experiment. I can barely last 2.5 days. And yet her fast lasted weeks. And of course, she extensive blood testing throughout.

Here data is in and the write up will be coming soon as bandwidth becomes available.

Own Your Labs

One reason for tighter bandwidth on both our parts has been the launch of OwnYourLabs.com. We’ve set up an online service where you can order your labs privately directly through us. This has been primarily for service through Labcorp, although we are now testing in beta under Boston Heart Diagnostics as well.

Our primary reason for starting this service was to provide an easy means of volunteering anonymized data to an open data pool. This is strictly opt-in at checkout, but we give a discount where taken.

We exclude first and last name, date of birth, and city to help de-identify. But ask to add some basic demographic information to match with the resulting bloodwork which we are confident will provide great new insights for both formal and citizen scientists alike. We’ll be posting this dataset soon as we’re accumulating enough in the first tranche to better anonymize further.

Moreover, all proceeds go to the Citizen Science Foundation. So it’s win-win-win.

Journal of Clinical Lipidology

Easily one of the most interesting events of the year was our being mentioned in a case series by the Journal of Clinical Lipidology. The “Cholesterol Code Team” was referenced directly in the paper which certainly caught our interest.

This led to an opportunity to both respond and source where we were coming from in a Letter to the Editor which we submitted promptly. Our letter was rejected, but we have it now posted as an open letter which you can find here.

While we know this a controversial topic, we understand it may take some time to bring this important context into the spotlight. We’re confident cholesterol and risk as it relates to metabolism (particularly in a low carb setting) will rise in prominence. We’ll get there.

Presentation to Stanford University

There are many conferences I presented at online this year. But while I don’t want to pick favorites, I was especially honored to present the Lipid Energy Model to Stanford University.

Final Thoughts on 2020

Certainly the Pandemic has impacted us in many ways this year. It interrupted TheCCDoc shooting, delayed the LMHR study development, and added a lot more chaos and uncertainty to our various services and projects.

However, I personally know so many others who have had a much more difficult year. I know many who have gotten very sick, lost their jobs, seen their businesses go under, and/or entirely altered their lives in order to adapt to this “new normal”.

And while I’ve tried to stay away from discussing #Covid19, particularly since it’s gotten so politicized — I have to again express just how thankful I am for all the medical professionals on the frontline of this event.

So yes, we’re counting our blessings, as they say. We managed to secure a lot of victories under very tough and uncertain circumstances.
And as always, much of that thanks goes directly to individual one time contributions and our members / patrons!

Lastly, I hope to be announcing some news very soon into 2021 on the LMHR study. It’s hard to imagine anything will be bigger to us in this coming year… but as with 2020, that’s certainly not a given.


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